Omnichannel Summit

May 15, 2024

At the Omnichannel Summit organised by the Zincir Mağazalar Derneği (Chain Stores Association), the session where the question "Where Are We Today in Turkey's Omnichannel Journey?" was answered sought was moderated by Av. Bilgesu Demirel, head of IT Law Department.

With the leading representatives of the e-commerce sector such as Boyner, Migros, Hepsipay, IKEA, Watsons, Atasun, current challenges and sectoral solutions in the fields of digital transformation, marketing, customer experience, technology, R&D and innovation reflected in omnichannel processes were evaluated.